What Makes a European Destination a “Hidden Gem”?

A true “hidden gem” in Europe is a destination that offers outstanding beauty, culture, and value while remaining largely undiscovered by mainstream tourism, providing a more authentic and less crowded experience. These locations allow visitors to sidestep the negative impacts of overtourism, a phenomenon that can strain local infrastructure and diminish the quality of life for residents. For instance, reports from the European Commission’s Transition Pathways in 2022 indicated that tourist overcrowding in popular destinations can lead to environmental degradation and a decline in resident well-being. Choosing one of the many most underrated travel destinations like Olomouc over a crowded hub like Prague in peak season can lead to a more rewarding and sustainable trip. Exploring the underrated and overrated travel destinations landscape suggests that the most memorable journeys often happen where the crowds aren’t.

To qualify as one of the hidden gems europe has to offer, a place generally meets several key criteria. These factors separate a truly special destination from just a lesser-known town.

  • Fewer Crowds: The location has significantly less foot traffic than major international tourist hubs, allowing for a more relaxed and personal experience.
  • Authentic Culture: It provides genuine opportunities to experience local life, cuisine, and traditions, not just attractions designed for tourists. A 2023 report on the rurALLURE project by the European Commission found that this kind of travel helps support rural communities and preserve local heritage.
  • Affordability: The destination often provides better value for money in accommodation, food, and activities compared to its more famous counterparts.
  • Unique Experiences: It offers something distinct that can’t be easily found elsewhere, making it one of the memorable non touristy places in europe.

With this definition in mind, here are our top 10 picks for 2025.

Our Top 10 Underrated European Destinations for 2025

1. The Azores, Portugal – For the Volcanic Explorer

Floating in the mid-Atlantic, the Azores archipelago is a testament to nature’s raw power and one of the most beautiful destinations in europe. Its nine islands are characterized by dramatic volcanic landscapes, crater lakes, bubbling hot springs, and a level of biodiversity that feels otherworldly. The region’s unique geology stems from its location at the junction of the Eurasian, African, and North American tectonic plates. Research published in Earthzine, which cites the University of the Azores’ monitoring center (CVARG), confirms this significant geological activity is actively studied. Furthermore, a report from the U.S. Geological Survey (USGS) notes that SĂŁo Miguel, the largest island, is composed of six distinct volcanic zones, highlighting the area’s geological importance.

2. Ghent, Belgium – The Fairytale City Without the Crowds

Often overshadowed by nearby Bruges, Ghent is a stunning fairytale city that offers a more authentic and less crowded experience. This vibrant hub of medieval architecture, winding canals, and a lively student population is one of the great underrated europe destinations. Visitors can explore the imposing Gravensteen castle, admire the view from the Belfry, and soak in the atmosphere of the Graslei and Korenlei harbors. Unlike its more famous neighbor, Ghent feels like a living city first and a tourist destination second, allowing for a more genuine connection with Belgian culture.

3. The Albanian Riviera, Albania – Europe’s Last Untouched Coastline

Stretching along the Ionian Sea, the Albanian Riviera boasts some of Europe’s most pristine and undeveloped coastlines. It’s a prime example of underrated european beach destinations, with crystal-clear waters, secluded coves, and dramatic cliffs that rival any in the Mediterranean. From the lively beaches of SarandĂ« to the quiet shores of DhĂ«rmi, the region offers a coastal escape without the high prices or dense crowds of Greece or Croatia. This coastline represents a chance to experience the Mediterranean as it was decades ago—wild, beautiful, and incredibly affordable.

4. The Harz Mountains, Germany – A Mythical Forest Escape

For those whose interests lean toward fantasy and folklore, the Harz Mountains in northern Germany are one of the most unique travel places imaginable. This region is steeped in local legends of witches and emperors, with a landscape of dense forests, deep valleys, and misty peaks that feel torn from the pages of a storybook. Historic half-timbered towns like Quedlinburg and Wernigerode serve as gateways to hiking trails and the famous Brocken steam train, which ascends to the mountain peak associated with Walpurgis Night. It’s an escape into a world of myth that strongly appeals to the explorer’s spirit.

5. Olomouc, Czech Republic – Prague’s Beautiful, Quieter Sibling

While Prague draws millions of visitors each year, Olomouc remains one of the Czech Republic’s best-kept secrets and a must visit destinations in europe. Its historic center is a stunning collection of Baroque fountains, cobblestone streets, and grand squares, including a UNESCO-listed Holy Trinity Column. With a large university, the city has a vibrant and youthful energy that keeps it from feeling like a museum. Olomouc offers all the architectural charm and cultural richness of Prague but in a more relaxed, accessible, and authentic package.

6. The Faroe Islands – For Dramatic, Unspoiled Landscapes

An autonomous archipelago halfway between Norway and Iceland, the Faroe Islands are a destination for travelers seeking truly epic and unspoiled natural beauty. These 18 volcanic islands are defined by sheer cliffs plunging into the North Atlantic, treeless moors, and countless waterfalls, including the iconic MĂşlafossur. It’s a paradise for hikers and birdwatchers, with large colonies of puffins found throughout the summer. The sense of isolation and the raw, dramatic landscapes make the Faroe Islands feel like a real-life open-world environment, making it one of the most beautiful destinations in europe.

7. Matera, Italy – Ancient Caves Turned Boutique Stays

Located in the southern region of Basilicata, Matera is one of the most remarkable underrated italy destinations. This ancient city is famous for the Sassi di Matera, a complex of cave dwellings carved into the limestone hillside. As the UNESCO World Heritage Centre describes, it is “the most outstanding, intact example of a troglodyte settlement in the Mediterranean region.” Once a symbol of poverty, the Sassi have been transformed into boutique hotels, restaurants, and museums, offering a truly unique hospitality experience. Walking through Matera feels like stepping back thousands of years in history.

8. Plovdiv, Bulgaria – A Crossroads of History and Culture

As one of Europe’s oldest continuously inhabited cities, Plovdiv offers an incredible journey through time. This is one of those underrated european destinations where layers of history are visible everywhere, from the well-preserved Roman theatre and stadium to the colorful 19th-century mansions of the Old Town. The Kapana district, or “The Trap,” has been revitalized into a vibrant arts and crafts neighborhood with galleries, workshops, and cafes. Plovdiv’s rich cultural tapestry and welcoming atmosphere make it a compelling stop for any history enthusiast.

9. The High Tatras, Slovakia/Poland – Alpine Beauty on a Budget

For those who dream of alpine scenery without the price tag of the Alps, the High Tatras are a fantastic alternative. Forming a natural border between Slovakia and Poland, this mountain range is a compact alpine wonderland of jagged peaks, glacial lakes, and dense forests. It’s a haven for outdoor enthusiasts, offering extensive hiking trails in the summer and affordable skiing in the winter. As one of the top cheap europe travel destinations, the High Tatras provide access to breathtaking mountain experiences for a fraction of the cost of similar destinations in France or Switzerland.

10. Syros, Greece – An Authentic Cycladic Island Experience

While tourists flock to Mykonos and Santorini, the island of Syros in the Cyclades offers a more authentic Greek island experience. Its capital, Ermoupoli, is a stunning showcase of neoclassical architecture, with grand marble squares and a miniature opera house. Unlike many of its neighbors, Syros has a year-round local population and an economy that doesn’t solely depend on tourism. This makes it a great off the beaten path europe destination for travelers looking to enjoy beautiful beaches, delicious food, and genuine Greek culture away from the crowds.

Affordable Hidden Gems: How to Travel Europe on a Budget

Many of Europe’s best-kept secrets are also incredibly affordable. This section breaks down the costs of some of the most budget-friendly destinations from our list to help travelers plan a high-value trip. Research from the CBI Ministry of Foreign Affairs of the Netherlands in a 2021 report showed that 45% of European travelers prioritize the natural environment and 33% value cultural offerings, both of which these affordable hidden gems in europe provide in abundance. These cheapest travel destinations in europe demonstrate that a memorable adventure doesn’t require a large budget.

Table 1: Affordable Hidden Gems – Cost Comparison

Destination Avg. Daily Cost (per person) Avg. Meal Price Avg. Budget Accommodation
The Albanian Riviera €40 – €60 €8 – €15 €20 – €35
Plovdiv, Bulgaria €35 – €55 €7 – €12 €18 – €30
Olomouc, Czech Republic €45 – €70 €9 – €16 €25 – €40

Note: Costs are estimates for budget-conscious travelers and may vary based on travel style and season. Data is aggregated from various travel cost estimators.

The table above illustrates how some of the most compelling cheap europe vacation destinations offer significant value, allowing travelers to extend their trips and experience more.

FAQ Section – Your Questions About Europe’s Hidden Gems Answered

What is the most underrated country in Europe to visit?

While many countries have underrated regions, Albania is often considered one of the most underrated countries in Europe to visit. It offers stunning coastlines reminiscent of Greece, dramatic mountain landscapes, and a rich history, all at a fraction of the cost of its more famous neighbors. Its lack of mass tourism may allow for a more authentic and adventurous travel experience. For travelers seeking value and untouched beauty, Albania is a top contender.

How do you find non-touristy places in Europe?

To find non-touristy places in Europe, focus on looking beyond capital cities, traveling during the shoulder season (spring or fall), and exploring secondary towns. Use local travel blogs instead of major review sites, talk to locals for recommendations upon arrival, and look at maps for smaller towns along train routes between major hubs. Prioritizing local experiences over famous landmarks can be an effective way to get off the beaten path.

What are the best hidden gems in Europe for winter or Christmas?

Effective hidden gems in Europe for winter may include Germany’s Harz Mountains and Olomouc in the Czech Republic. The Harz Mountains offer a storybook setting with snow-dusted medieval towns and traditional Christmas markets that tend to be less crowded than those in Nuremberg. Olomouc can provide a charming and authentic Czech Christmas experience with beautiful squares and fewer tourists than Prague. Both destinations deliver a festive atmosphere and winter beauty.

Are there any hidden gems in popular countries like Italy or France?

Yes, popular countries like Italy and France are full of hidden gems if you look beyond the major cities. In Italy, Matera offers a unique experience with its ancient cave dwellings, a world away from the crowds of Rome. In France, exploring regions like Alsace or the Dordogne valley can reveal charming villages and culinary traditions that are often missed by tourists focused on Paris or the Riviera.

Limitations, Alternatives, and Professional Guidance

Travel Limitations & Considerations

It’s important to acknowledge that “hidden gems” can sometimes mean less developed tourist infrastructure. This might translate to fewer locals speaking English, less frequent public transport schedules, or fewer accommodation options. Accessibility can also be a challenge in ancient, historic cities like Matera with its many stairs, or in remote natural areas like the Faroe Islands. As noted in research related to the European Commission’s rurALLURE project, while rural travel is beneficial, it may require different and more thorough planning. Travel conditions can change, so checking current official travel advisories before booking is always a sensible step.

Alternative Travel Styles

The “hidden gem” approach is just one of many ways to travel. For some, especially those with limited time or specific accessibility needs, a more mainstream destination might be more practical and enjoyable. Alternative travel styles, such as slow travel—staying in one place for an extended period to absorb the local culture—or focusing on a specific interest like a culinary tour of a single region, can be equally rewarding. The “best” type of trip is entirely subjective and depends on personal travel style, priorities, and comfort levels.

Professional Consultation & Safety

For the most accurate and up-to-date information, consulting official national and regional tourism board websites is highly recommended. These resources provide reliable details on attractions, transport, and local regulations. Purchasing comprehensive travel insurance is advisable, particularly when visiting remote or rugged destinations like the Azores or the High Tatras, where outdoor activities are a major draw. Finally, always check visa requirements and local safety guidelines well in advance of your departure to ensure a smooth and secure journey.

Conclusion

The most memorable travel experiences often lie off the beaten path, in places that offer a genuine sense of discovery. The 10 hidden gems europe offers in this guide are excellent starting points for an unforgettable and authentic trip in 2025. By choosing these destinations, travelers can often enjoy the benefits of fewer crowds, better value for their money, and more genuine connections with the local culture. It is important to remember that individual experiences will vary, but the potential for a unique adventure in these locations is high.

The spirit of uncovering a hidden travel destination is much like the joy of finding an underrated indie game that becomes an all-time favorite. It’s about looking beyond the blockbusters to find something with heart, soul, and a unique story to tell. At trueorgame, we are passionate about discovering what’s next and exciting, whether it’s on a screen or out in the world. For more guides on discovering unique experiences, Read More of our curated content on trueorgame.

References

  1. European Commission Horizon Magazine. (n.d.). Want to avoid Europe’s tourist hordes? Try getting off the beaten track. Retrieved from https://projects.research-and-innovation.ec.europa.eu/en/horizon-magazine/want-avoid-europes-tourist-hordes-try-getting-beaten-track
  2. CBI Ministry of Foreign Affairs. (2021). The market potential for community-based tourism. Retrieved from https://www.cbi.eu/market-information/tourism/community-based-tourism/market-potential
  3. European Commission. (2022). Unbalanced tourism growth in Europe: understanding the pressures, impacts and sustainable transition. Retrieved from https://transition-pathways.europa.eu/tourism/articles/unbalanced-tourism-growth-europe-understanding-pressures-impacts-and-sustainable
  4. Earthzine (IEEE). (n.d.). Geological Hazards and Monitoring at the Azores, Portugal. Retrieved from https://earthzine.org/geological-hazards-and-monitoring-at-the-azores-portugal/
  5. U.S. Geological Survey. (n.d.). Volcanic geology and eruption frequency of SĂŁo Miguel, Azores. Retrieved from https://www.usgs.gov/publications/volcanic-geology-and-eruption-frequency-sao-miguel-azores
  6. UNESCO World Heritage Centre. (n.d.). The Sassi and the Park of the Rupestrian Churches of Matera. Retrieved from https://whc.unesco.org/en/list/670/